Homegrown smartphone brand Lava is gearing up to bolster its portfolio with the launch of a new budget-friendly gaming-focused device, the Lava Play Ultra 5G, in India on August 20. The company has officially announced the launch date, positioning the phone as a potential game-changer in the affordable performance segment.
The upcoming smartphone, which will be available for purchase via Amazon India, is expected to pack features typically found in higher-priced models, including a high-refresh-rate display and a dedicated gaming mode.
Expected Price and Availability
While Lava has kept the official pricing under wraps, the “Play” series’ legacy and its stated focus suggest the Play Ultra 5G will be aggressively priced in the budget segment (likely between ₹12,000 – ₹15,000), making it a direct competitor to phones from brands like realme, Poco, and Samsung’s M-series. It will be sold exclusively on Amazon, which has already set up a dedicated microsite teasing the device’s “new era of mobile gaming performance.”
Lava Play Ultra 5G: Expected Specifications and Features
Although official specifications are yet to be confirmed, here’s a roundup of what to expect based on teasers and industry leaks:
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- Display: The phone is expected to feature a spacious 6.67-inch AMOLED display with a smooth 120Hz refresh rate, promising fluid visuals and an immersive viewing experience for both gaming and media consumption.
- Performance: Under the hood, the device is rumoured to be powered by the MediaTek Dimensity 7300 chipset, paired with UFS 3.1 storage for faster app load times and smoother gameplay. Leaked AnTuTu benchmark scores suggest a performance figure exceeding 700,000 points. The key highlight is a dedicated GameBoost mode designed to optimize resources for an enhanced gaming session.
- Camera: In the camera department, the Lava Play Ultra 5G is tipped to sport a 64-megapixel AI-powered primary camera on the rear, aiming to deliver detailed photos in various lighting conditions.
- Audio & Battery: For an immersive audio experience, the phone could come equipped with dual stereo speakers and dual microphones for noise cancellation during calls and gameplay. Keeping the lights on is expected to be a sizeable 5,000mAh battery, supported by 33W fast charging for quick top-ups.
The Bottom Line
The Lava Play Ultra 5G enters a fiercely competitive budget 5G market with a clear focus on gaming and performance. Its combination of a 120Hz AMOLED display, a capable Dimensity chipset, and a large battery makes it a compelling proposition on paper. However, its final impact will heavily depend on Lava’s final pricing and how well it delivers on its performance promises in real-world usage. The official launch on August 20 will provide all the answers.
